Self-Medication Surge: India Over the Counter Healthcare Market...

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2025-12-23 09:05:28 -

Self-Medication Surge: India Over the Counter Healthcare Market Transformation Driven by Digital Pharmacy Growth and Preventive Wellness Trends

The healthcare landscape in India is witnessing a seismic shift as consumers move from reactive to proactive health management. This transition is fueling an unprecedented demand for non-prescription products, ranging from traditional cough and cold remedies to advanced nutraceuticals. As urban and rural populations alike gain better access to health information through smartphone penetration,...

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